My design journey started in high school, when I created advocacy posters for Indigenous communities in Canada and realized design could change how people see the world.

Since then, I’ve explored advertising, documentary, visual design, and interactive media. Collecting tools from each “level” to understand people and communicate clearly.

I chose UX because it’s where my curiosity and analytical thinking meet. I love uncovering user behavior, removing the “monsters” that block good experiences, and designing solutions that feel intuitive and meaningful.